Reviews & Praise for Creating a Blog Audience

Here's what readers have had to say:

• Kirsty Hall, Up All Night Again...
"Diane is well aware that many creative people run screaming at the thought of traditional marketing and her solution is to stay well away from old-fashioned aggressive techniques and ‘marketing speak’ like ‘Unique Selling Points’. Instead she offers a more gentle, organic and community-based way to build up a fan base. ...In essence, the idea is that instead of talking AT people, you talk WITH them. But of course there’s more to it than that and Diane guides you through the ins and outs with humour and skill."

• Rachel Hobson, Average Jane Crafter
"One thing that I love about Diane is her ability to hone in on the specific roadblocks that face bloggers. She's exceptional at being able to get bloggers to focus, to think clearly and to move ahead with purpose.",

• Paul Overton, Dudecraft
"So much blogging advice that I read is geared toward making money or search engine optimization, without any thought given to how people feel. Diane knows what works because she knows how people react to different techniques. She has watched people's triumphs and mistakes, has learned from it all, and has flourished in the noisy, crowded, and sometimes strange world of the crafting blog."

• June Gilbank, Planet June
"As the subtitle of the book suggests, this is indeed “an unconventional marketing guide”. Far from the traditional marketing concept of sending out your message to everyone possible and hoping some of them will listen, Diane focuses on ‘Engagement Marketing’ techniques: engaging with people and, by doing this, starting to build a community of people who are actually interested in what you have to say."

Kristin Roach, Craft Leftovers
"I have been blogging for 4 years now and I learned so much. Some of it was being reminded, some was being inspired, but a lot of it was new information I had never thought about before."