Creating a Blog Audience: An Unconventional Marketing Guide + Worksheet Pack
Watch me talk about why I wrote this ebook and how I think it can help you.
Heck, while we’re at it, how do you go about finding a whole bunch of readers - building a big blog audience that will land you more Etsy sales, or a book deal, or other kinds of fame and fortune?
Creating a Blog Audience isn't a mainstream marketing book. It's aimed at the unique needs of craft bloggers, and covers Engagement Marketing - a great technique for this rather crowded, busy internet age.
It can take as little as fifteen minutes a day to build up a solid blog audience - if you're doing the right things in that fifteen minutes. This ebook will show you the best ways to reach out to new readers and keep them coming back.
Creating a Blog Audience is for you...
- if you're comfortable with writing posts and taking pictures, and you're already bringing great content to your blog (If not, try this ebook instead.)
- if you want more people to comment on your blog, and more subscribers
- if you're a crafty business owner who wants to use a blog to market your business
Creating a Blog Audience is 62 pages, formatted for easy reading on your computer screen. It also comes with a free Worksheet Pack to help you make the most of the techniques in the ebook.
And, you'll find an online directory of links to help you with the more technical topics.
It all adds up to an engaging, easy-to-understand guide to help you build a loyal following for your blog.
Table of Contents:
Chapter One: Laying the groundwork
- The Blogosphere has (really) changed - how should your blog be changing?
- Business and Marketing have (really) changed - what does that mean for your blog?
- "The Paradox of Engagement Marketing" - a crucial secret to help you market more effectively in the blogosphere
- Several popular myths about blogs and marketing - explained and shattered
- How much work will you need to do in order to build a huge following?
Special Section: The single most important thing you can do to promote your blog
Special Section: The “Cool Kids” - how to work with popular bloggers
Chapter Two: Using Engagement Marketing
- Who do you want to reach with your blog? Where are they? How do you find them?
- Commenting: a powerful (and under-used) way to bring new readers to your blog
- A surprising trick for drawing people to your blog: the humble link
- Introducing yourself to other bloggers without seeming "market-y"
- How to build reciprocal relationships online, and how it benefits your business
- How to get your work featured on the big craft websites
Special Section: Taking your blog where the people are: unexpected places to find new readers
Special Section: Some little, easy efforts to boost your online visibility
Chapter Three: Putting it all together
- An Engagement Marketing plan (don’t worry, it’s not really a marketing plan)
- A sample scheme for taking your blog from no readers to thousands
- Keeping yourself on track with your engagement marketing goals
- Where should you go from here?
Chapter Four: Time and Results
- How to be a great engagement marketer without spending all your time online
- How can you tell if all your efforts are working?
Special Section: Coming back to content: the real reason engagement marketing works
About the Author
Diane Gilleland is a craft blogger and podcaster in Portland, Oregon. She produces CraftyPod.com, a blog that became a full-time career in crafty writing and teaching. Her ebooks and online classes have helped crafters around the world make better use of the internet for marketing their small businesses.
Ready to grow your blog's audience?
