Social Media for your Crafty Business

Social media websites like Facebook and Twitter can be great marketing tools for your crafty business.

The problem is, most people don't know how to use these tools very effectively. Too often, small business owners try to treat Twitter and Facebook as advertising tools - which they are not. Instead, social media websites like these are powerful tools for connecting with customers and building relationships.

So, as a small business owner, how can you take better advantage of social media?

Social Media for your Crafty Business aims to help you:

• Understand how social media works - including who to friend and follow, whether to friend and follow back, and how to avoid looking like a newbie - or worse, a spammer.
• Understand how to use the two most important elements of effective social media: value and engagement.
• Creatively mention your crafty business on Twitter and Facebook - without annoying people. (You can't just post notices of what you've listed in your online store, by the way - there are much better ways.)
• Manage your time and track your results, so you'll know if your social media efforts are paying off.

Social Media for your Crafty Business is 72 pages, formatted for easy reading on your computer screen.

If you own a small creative business, this ebook will help you use social media tools to grow an enthusiastic following.

Check out the Table of Contents:

Book One: Understanding Social Media

• Introduction
• Chapter One: The Lay of the Land
• What IS social media, really?
• Getting to know the social media space
• Getting to know your social media friends
• Chapter Two: Friends and Followers
• Understanding friends and followers
• A sane way to build up your network
• Deciding whether to friend or follow back
• Chapter Three: Providing Value, Setting Goals
• What is this “Value?”
• How to mention your business, appropriately
• Setting goals for your social media efforts

Book Two: Using Social Media

• Chapter Four: Nuts and Bolts
• A good social media profile
• How often should you update?
• What to expect when you start updating
• Personal vs. Private
• Privacy and Terms of Service
• Special tools to consider
• Chapter Five: Time Management and Results
• Time management tips and tricks
• Which one is better: Twitter or Facebook?
• Taking social media breaks
• How to tell if it’s working
• Wrapping It Up
• Social Media Resources

About the Author
Diane Gilleland is a craft blogger and podcaster in Portland, Oregon. She produces CraftyPod.com, a blog that became a full-time career in crafty writing and teaching. Her ebooks and online classes have helped crafters around the world make better use of the internet for marketing their small businesses.