This show offers up a very interesting story: Alicia DiRago launched Whimseybox about a year ago. It's a subscription service, where you pay to get a monthly box of craft supplies mailed to you. There's also an online community where you can get ideas and share what you've made from those supplies.
Is your blog bringing you sales? Is it a good ambassador for your brand?
Are you wondering whether you even need a blog?
These are all excellent questions! But they're hard to answer sometimes. How the heck do you get blog posts to make your product interesting, without sounding like a spammer? How many posts a week do you need? Should you share personal things, or not?